How to Write Website Content that Actually Gets Read

how to write website content

How to Write Website Content that Actually Gets Read

In today’s fast-paced world, keeping reader’s attention is tougher than ever. If you’re looking for industry-tested advice on how to write website content that your readers will actually finish – and then act upon, don’t click away just yet.

Keep It Short – Or Make It Look That Way!

Tough news for all of us: recent research proved that we have an average attention span of just 8 seconds.

But you need advice on how to write website content that requires a longer word count – how can you make sure site visitors are getting all the information they need?

Readers are only getting through about 60% of longer text these days, so to ensure they keep reading, break up your content about every 2-3 sentences. You can also include bullet points to make it look even less intimidating.

You can also break up your text with images, GIFS, and even short video clips. Not only will this give readers a second to recover, but you’ll also be able to connect with those that might be more visual learners.

Get A Personality

It’s not just good dating advice – developing a unique voice online is also a key component in learning how to write website content people actually connect with.

The last thing you want to communicate to your site’s visitors is that you’ve got a voice that sounds just like everyone else’s – likely, they’ll think the same about your products, too.

Show you’re anything but ordinary by taking risks in the style and content of your writing. Reference current hot topics in the media, (to avoid making someone angry, stick to pop culture, steer clear of politics) crack a few jokes, and for God’s sake stop writing like you’re filling out a college application.

Write like you would after a long day at work when you finally hit the bar with your friend and spill about what a nightmare your coworker is.

Do Your Research

Articles you write and claims you make in your content need to be backed up by hard data – from trusted sources (spoiler alert: your cousin’s blog about her dog doesn’t count.)

You also need to figure out if there’s a current debate or hot topic in your industry that your clients may be expecting you to weigh in on. Don’t miss out on the chance to lend your voice to the conversation.

How To Write Website Content That’s Engaging? Always Keep Evolving.

No matter what line of business you’re in, you know that remaining static is a great way to make sure you’ll be closed for good in a few months.

To keep pumping life into your content, make sure you’re always reading up on the latest industry trends, sticking with the times in terms of the topics you cover (for example, it’d be pretty humiliating to write an entire article about a product, not realizing it’s been recalled) and, if need be, hire the services of a professional.

Great content marketing and writing is an easy, and yes, fun way to connect with your client base on a more personal and consistent level – and it helps make sure they share what they know and read about your business with friends.