How to Use the Best Visual Marketing Resources to Win

How to Use the Best Visual Marketing Resources to Win

Over the past one hundred years or so since the invention of the television, we’ve been re-wired to think in pictures.

We want our information to be graphical. We want it to entertain and stimulate our brains.

If it’s not interesting, it’s not worth paying attention to. At least that’s how we think.

So, as a business, the best way to engage your clients and customers is through visual marketing.

And there is a smorgasbord of visual marketing resources at your fingertips. You just have to use them.

1. Tweets Aren’t Just 140 Characters Anymore

About 76% of marketers use Twitter in their campaigns.

And if you are in the 14% of marketers who aren’t leveraging Twitter, then you’re missing out.

Twitter allows photos and videos with their tweets now. So, it’s time to start including images with your tweets.

Images in Twitter will increase engagement. You can include graphs and information. You want your tweets to be shareable.

2. Automate With Visual Marketing Resources

You don’t always have to be at the helm when it comes to visual marketing on social media.

There are visual marketing resources that automate your postings so that you’re “always on” without having to be literally always on.

Social media automation tools like Hootsuite can be useful.

You do, however, need to make sure you tailor a schedule for each social media channel.

While most social media channels have similar themes and modalities, they are not all the same.

Formatting will be different for each. So make sure you spend some time formatting for particular platforms.

3. Hashtags Are Visual Marketing Resources

Twitter used to be the only place you would use hashtags.

But they’ve spread to Facebook and Instagram as well.

But the question is, are they useful for spreading your visual content?

The answer is yes, but only if you use hashtags that are relevant to your industry.

If you stuff your Instagram posts with irrelevant hashtags, you are spamming.

And you will have wasted some keystrokes. Why? Because people who search for #dogs want posts about dogs, not visual marketing resources.

You’ll never hook someone that way.

4. Don’t Leave Video In The Dust

A lot of businesses avoid video production because they think it will be expensive.

But the opposite is quite true. Video marketing is actually becoming cheaper by the day.

As technology prices drop, the entry level for video marketing is also dropping.

And really, all you need for video marketing is a good DSLR and a microphone.

If you’re going to do video marketing on your own, there are loads of videos on YouTube outlining how to successfully produce video.

5. Professional Photos Are Easy

You don’t need to know how to use Photoshop to create awesome photos anymore.

If you’re a one man show and all you can afford is your smartphone, use photo editing software you can get for free.

Tools like Google’s Snapseed and Canva can give you the power to create excellent photos and the ability to drop them into beautiful design templates in a matter of minutes.

Are You Visual Marketing?

If you are visual marketing, you know that it’s a breeze once you get started.

What are your favorite visual marketing tools? Let us know in the comments below.