How Responsive Web Design Benefits Your Small Business

How Responsive Web Design Benefits Your Small Business

Did you know over 60% of internet users are going online with a mobile device?

As a business owner, this means you must make your website easily accessible to both mobile and desktop internet users.

That’s how responsive web design comes in!

For newbies, responsive web design is a coding or development technique that enables websites to automatically adapt to the size of a screen or browser.

In this post, we’re discussing responsive web design benefits. Read on to know what it can do for your business.

Improves Customer Experience

Excellent customer service is the best gift you can give your customers.

Along with improving the in-store shopping experience and responding to queries promptly, having a responsive website goes a long way in enhancing customer experience.

When customers are able to access your site from their mobiles or desktops without any issue, they’re likely to feel your business puts their needs first.

A responsive website design also assures customers that they can access your business even when they’re out and about.

Boosts Your Bottom Line

If your sales are taking a nosedive, a responsive website can help get you out of the slump.

Here is why.

67% of internet consumers are more likely to shop from a mobile-friendly site.

Therefore, if your website is only built with desktop users in mind, you’re missing an opportunity to double your current sales!

In short, a responsive website opens the front door of your business to anyone who uses the internet.

Fall in Love with Google

When Google falls in love with your website, big things can happen to your business.

You see, Google is the king of search. It claims about 90% of global organic search traffic.

If your web pages manage to hit first-page ranking, a lot of traffic will come your way. And with traffic, comes business!

Now here’s the best bit: Although Google is hard to please (and changes its mind quite often), one of the qualities it looks for in a website is responsive design and mobile-friendliness!

So if you’ve been wondering how to get into the search engine’s good books, making your website look good on tablets, phones and desktops is a good place to start!

Responsive Web Design Saves You Money

Instead of developing a responsive website, you can opt to create a standalone mobile website.

Sure, this method will make your business accessible to mobile users, but you’ll have an extra load of work. Managing two sites can be challenging, so you may need an extra pair of hands to help out. Your overhead costs will also rise.

On the other hand, a responsive web design eliminates the need for two separate sites. With one site, it’s easier to set SEO goals, manage content and keep everything running properly.

Increases Brand Conversation

Ever had an awesome website experience that you couldn’t resist sharing with friends?

Such is the power of a responsive website.

When you invest in building a website for all devices, you are also investing your brand. Customers will share their experiences on your website with friends. This fuels conversation around your business!

The more the story of your business gets out there, the higher your chances of staying two steps ahead of your local competitors.

Final Words on Responsive Web Design Benefits

Responsive web design has the power to get the engine of your business humming and running nicely.

It helps you keep your overhead costs down, opens up your business to a wider reach and gets your products flying off the shelves.

But what if you don’t know how to screw the bolts and nuts that will help you reap responsive web design benefits?

Don’t worry, we got youLet the experts do the technical work, so you can concentrate on doing what you do best; running a business!