What Makes Video Marketing Content Go Viral?

videos go viral

What Makes Video Marketing Content Go Viral?

When it comes to potential reach, video marketing may have rivals but, when a popular video gets to go viral, it has no equals.

Today, video marketing isn’t simply a cost-effective way to reach a targeted audience.

In this golden age of technological advancement, it’s an incredibly popular way of informing people, while knocking their socks off in the entertainment department at the same time.

What It Means To Go Viral

The problem with video marketing content is that it can often fall between two opposing extremes.

It can be raging success or a thundering disappointment.

Some videos end up being shared thousands or even millions of times. Some others fade away into oblivion without even a whimper.

For any business, getting a video to go viral can be the difference that makes all the difference.

You’re doing all the hard work anyway, right?

You’re studying your target market. You’re identifying its core needs. You’re spending hours upon hours crafting the specific message you want to deliver.

Now, it’s time to turn that message into video marketing content. And, you want that content to go viral.

The question is can it be done? Can you create a compelling and awesome video that will gain you and your business an intense wave of targeted exposure?

Actually, you can. But, in order to do that you need to know what makes video content go viral in the first place.

Let’s delve a little deeper.

What Makes Video Marketing Content Go Viral?

1. The Power of Emotion

Whether we like to admit it or not, human beings are emotional creatures at our core.

If you want your video to go viral, you need to engage the emotions of your audience. And, the good news is that some emotions increase your chances of virality more than others.

  • Happiness. A common thread running through some of the most popular online videos is the emotion of happiness. If you want to go viral, evoke happiness in the minds of your target audience.
  • Surprise! Creating surprise is an artform in itself, but when your audience doesn’t anticipate something, your content will resonate so much more.

2. Brand a Little, Not a Lot

Although you’ll be very tempted to push your brand all over your video, resist this urge at all costs!

Remember that creating an emotional connection with the audience is the golden rule of viral videos.

You do not want to do anything that will jeopardize that connection. Pushing your branding all over the video will destroy that connection entirely.

You can have your branding appear subtly throughout the video, but it’s best to save the branding until the end.

This is not the time for the hard sell. And, if you’re creating a compelling video, the content should be speaking for your brand already.

3. Keep it Short

Did you know that the average person now has a shorter attention span than a goldfish?

In most cases, you have a mere 10 seconds to grab attention or your audience is gone to the next thing.

In the content world, you edit your way to excellence. Anything that does not contribute to your overall message needs to be cut.

That way, you’ll keep your video as short as possible.

Your Video Can Go Viral

So, getting your videos to go viral isn’t simply a stroke of good fortune.

It isn’t down to luck at all. People are always looking for great video content.

If you create it, they will watch.

Got any questions or looking for more information? We’d love to hear from you. Reach out and chat with us today.