How to Define and Set Your SEO Priorities for the Year

setting seo priorities for the year

How to Define and Set Your SEO Priorities for the Year

So you’re excited about implementing SEO strategies for your business but you’re not exactly sure where to start?

Before you dive in head first to the SEO pool, it’s important to know that setting SEO priorities is just as important as utilizing SEO.

Why? Because a good SEO campaign will drive more traffic to your site. But a great SEO campaign created from well-defined SEO priorities will drive more genuinely interested customers to your site, resulting in higher conversion rates.

But a great SEO campaign created from well-defined SEO priorities will drive more genuinely interested customers to your site, resulting in higher conversion rates.

So what are the key SEO priorities you need to be setting to make sure your campaign is top notch? Take a look at the following article to find out.

1. Google Analytics

Starting with Google Analytics will help paint a broad picture of where your SEO campaigns have taken you and where they are going.

Even if you are just getting started wit SEO, 2-3 months worth of data is enough to develop a sense of what you’re working with. This data will be able to tell you:

  • How traffic is getting to your website
  • Where the traffic is coming from
  • Where the traffic is landing on your site
  • How long people are staying
  • Where they tend to navigate

2. SEO Priorities: Set Goals and Measure Them

You know you want traffic to your site, but do you know what you want the traffic to do once it gets there?

This is a simple concept that often gets overlooked. Whether you want to generate sales or promote brand awareness, you need to identify and define your website’s purpose in order to make the best decisions when it comes to targeting traffic.

Once you know your purpose, create measurable goals that will help you gauge whether or not your purpose is being achieved.

For example, if the overall purpose of your site is sales, you can set a goal to reach a certain number of conversions every month. If your purpose is brand awareness, you can set a goal to have people spend longer time on your page.

3. Keyword Choice and Review

Keyword selection is not only important for generating traffic, it is also important as it dictates the type of traffic you are going to generate.

Make sure to choose keywords that take into account who you’re trying to reach and what message you’re trying to tell them.

Also, be sure to continuously evaluate their effectiveness.

4. Quality Content

When it comes to SEO campaigning, content is king.

First, make sure to delete any duplicate content you may have, as duplicate content can be detrimental to your visibility.

Next, ensure that all of your content is useful and relevant, as Google is getting better and better at cracking down on crappy and spammy content.

Also, don’t be afraid to get creative with your content. Interviews, videos, and infographics are also awesome tools. Just make sure everything is centered around the buyer’s persona.

5. Stay Up To Date on Latest Trends

While content will always reign supreme, it is also important to always remain aware of the latest trends and updates in regards to SEO.

Check SEO news and blogs and keep an eye on Google’s page rank formula in case any changes are made.

Obviously, SEO is just a piece of the puzzle for developing your overall marketing strategy. Contact us today if you need help putting all the marketing pieces together!