Affordable SEO Tips To Increase Your Website’s Ranking

Affordable SEO Tips To Increase Your Website’s Ranking

In 2016, businesses around the world spent a huge $613 billion on digital marketing services.

But when it comes to SEO, the results don’t always depend on how much you spend.

We’ve got some affordable SEO tips that will help you rise in the rankings without taking a chunk out of your bottom line.

Ready for some tips that you can implement yourself? Let’s get started.

The Best Affordable SEO Tips

For small and medium-sized businesses, it may not make financial sense to hire an SEO or marketing company.

Instead, try implementing some of the below tips and watch your website’s ranking increase:

Find the Best Keyword

If you’re trying to rank for a keyword like “chocolate cake”, and there are millions of others already ranking above you, you’ll be facing an uphill battle.

But variations of this keyword like “chocolate mug cake recipes” may be highly searched with low competition.

Long tail keywords are phrases which are four words or longer. These can be easier to get started with since they’re less competitive.

The trick is to continually keep your target market in mind and research phrases that they’re actually searching for.

Content is (Still) King

In a world where internet users are overwhelmed with information, you need to stand out. For many businesses, it can be difficult to know how to differentiate your website from others in the industry.

You’ve probably heard the saying “Content is King”, and this still applies. You need to provide visitors to your website with unique, helpful content that offers them real value.

If you’re looking for affordable SEO, you’ll usually be writing this content yourself.

When visitors click onto your website, you want them to take the time to read what you have to say.

Ideally, they’ll click the “like” or “share” button, read more of your blog posts, or get in touch with you to learn more. This is because great content shows that you know what you’re talking about.

If people visit your website and stay there, it also shows Google that your content is helpful. This is usually shown by your bounce rate. Your bounce rate measures the number of people who click onto your site and then immediately leave.

Sites with low bounce rates will move up the search rankings since Google knows that they’re helping visitors.

Implement your Keywords Naturally

Now that you know you need to do some keyword research and impress your visitors with great content, what’s the next step?

You need to combine the two steps above by naturally including your keywords within your blog posts.

Be careful to avoid keyword stuffing. This is obvious to both readers and Google, and you’ll be penalized for it with fewer visitors and a lower ranking.

Remember: Write for your reader first. If you’re not sure if you’ve used too many keywords, read your post out loud and see if it sounds weird. Your keyword density should be between 1% and 3%.

Check On-Page SEO

This is one of the best affordable SEO tips, as it’s so easy to do. And yet many people aren’t aware that they could be missing out due to poor on-page SEO.

On-page SEO is when you optimize each individual page on your site. This includes:

  • Title: This says what the page is about and should include your keyword. Keep it under 70 characters
  • Description: While this won’t help Google, it will help readers decide whether it’s worth clicking onto your website. Make sure it’s relevant and attention-grabbing.
  • URL These should be easy to read and short. Include your keyword to show users what the page is about.

Share the Link Love

Internal linking is when you link to pages within your own website. This points both visitors and Google towards different pages.

When visitors have more options, and you grab their attention with another post, they’ll stay on your site longer. This will decrease your bounce rate.

Linking internally also helps Google to crawl and index your site. This helps you improve your ranking for your keywords.

Check if your Design is Responsive

If your website design isn’t yet responsive, you’ll need to get this fixed ASAP. Google now uses responsiveness as a factor when it’s ranking your website.

What does this mean? When you open a responsive website on your smartphone or tablet, you’ll notice that it adjusts the content to fit the device. That makes it easy for you to navigate the site, resulting in smooth browsing.

Sites that are unresponsive and static won’t change. This means users are forced to zoom in and out as they try to get around your website. Not only does this annoy users and makes them more likely to leave, but Google will penalize you as well.

If your website isn’t responsive, don’t panic. There are plenty of free themes that are responsive, so you can use this affordable SEO tip to improve your ranking and please your visitors.

Speed it up

Search engines love websites that are fast. Google started using site speed as one of their ranking signals back in 2010, and this is good news for users.

Visitors spend less time on sites that load slowly, and you probably know the frustration of a site that seems to take minutes to load.

There are a number of website speed tests that you can try, which will analyze your site and show you where you can increase speed.

If you’re using WordPress, you’ll need to take a good look at your plugins. You should only use plugins that are necessary for user experience. If you have any that are sitting around and not being used, you should delete them as they can slow down your site.

You’ll also want to check that your images are optimized. That means they’ve been compressed for the web so they won’t take a long time to load.

Need some help with affordable SEO? We have a number of SEO services that you can combine with the above tips to improve your rankings. Not sure where to start? Get in touch today to learn more.