5 Small Business Marketing Objectives You Need to Use

5 Small Business Marketing Objectives You Need to Use

Every small business should have some sort of marketing plan.

But if you lack concrete goals, you can’t accurately measure your success.

Marketing objectives help make sure that you’re using your most effective strategy possible, and that your plans are working.

It’s time to go beyond generic marketing plans and do something that’s a bit more focused.

Small business owners don’t have the time to research what’s hot in marketing, but luckily we do!

If you want to have a solid marketing plan, center it around these objectives:

Make your marketing objectives focus on mobile

Is your website is mobile optimized?

Are you sure you know what your Facebook and Twitter photos look like on a smartphone?

There are now more mobile devices than there are people on the planet. If your content and site aren’t mobile optimized – you’re going to be missing out on potential customers.

Mobile optimization is only the first step in the process. Consider making a mobile app for your business.

Having a mobile app:

  • makes purchasing things easier
  • gives your customers access to your full inventory
  • can keep your customer engaged (think a fun promotional game.)


Improve your social media

You have a Facebook and Twitter profile, but you aren’t doing anything big with them.

Go beyond the standard posts and try to do something creative!

  • Create a Snapchat profile. It can give your followers a sneak peek into the day-to-day activities at your office.
  • Go on Facebook and live stream a fun how-to video.

Instead of focusing on just content, you can also dive deeper into analytics and paid advertisements.

Run an A/B test on your latest ad campaign to see which creative aspects are the most popular.

Look at your audience so you can develop a user persona.

Become a content expert

Use your blog to become an industry expert.

You may already have a blog for your small business, but this could be the year that you establish yourself as a voice in your industry because of it.

When people read content they want to feel like they’re reading something written by an expert.

If you inject some of your personal industry knowledge into every post you write, you can attract a dedicated audience.

Take it a step further and make sure that all of your posts are SEO optimized. You want to make sure that you interlink and have the right keywords.

Create video content

Video is the ideal blend of audio and visual content, and it should be one of your next main marketing objectives.

Video content can help drive leads and sales and is extremely popular right now. It communicates ideas in a new and exciting way.

For example:

Create a gif that shows how to use a certain product or film a few happy customers that are willing to give reviews.

There’s a lot you can do with video. The only limit is your imagination!

Create a branding strategy

We know what you’re thinking: you already have a marketing plan, doesn’t that include branding?

Branding and marketing have some similarities. Marketing focuses on reaching current and potential customers, but branding is the image you want your business to have.

Start looking into creating your brand if you want an effective marketing objective.

Do you want to be an industry expert that has years of experience?

Do you think your company image should be exciting and focused on the latest thing?

Regardless of what you decide, your content, images, and the overall message need to reflect that.

What do you think you want your next marketing objective to be?

Do you need a little help defining it?

Contact us so we can chat about what would be best for your business!