3 Reasons Why Video Marketing Services Are Important Today

3 Reasons Why Video Marketing Services Are Important Today

If a picture is worth a thousand words, imagine how many a video is worth!

If you’re a small business, perhaps you’re thinking video marketing services are out of your league.

Why waste money on video marketing? After all–things like that are only for larger companies, right?


Videos don’t need to be costly affairs.

You can hire an affordable video marketing service to take care of all your video needs.

Importantly, video marketing is working for many small outfits.

Squatty Potty, a personal care company based in the US, made a video that increased sales by a whopping 600 percent!

With that, here is why video marketing services can take your business to the next level.

Video Marketing Services Are the Future

A recent survey has revealed that 69 percent of marketing specialists expect video to dominate their digital marketing strategies this year. 70 percent of them also stated that they find video to be the best type of content for converting customers.

With these figures in mind, it’s clear to see why video is becoming a key ingredient in digital and social media marketing. It’s one of the most effective ways to reach large audiences, especially as we spend most of our lives on our phones!

Mobile devices are taking over, so your videos stand a good chance of being seen by millions of people. This shift offers businesses more opportunities to connect with customers than ever before.

Video marketing is a huge part of this, and it allows brands to forge those important connections with customers.

And we aren’t just talking video ads either. Vines, gifs, and Snapchats are short forms of marketing that can be shared across the net quickly.

Videos Give Your Business an Authentic Voice

Adverts are the first thing that comes to mind when you think of video marketing, but that’s not always the case.

Vloggers (or video bloggers) are the brand ambassadors of the future and are increasingly being relied upon to help give a voice to the average joe.

Think of it as a grassroots approach to marketing–no big budgets, just a normal person, their camera and their unfiltered views.

When vloggers use videos to review a product, potential customers are being sold to by a voice they already trust. Someone whose values align with their own.

Forming a partnership with a vlogger that specializes in the same space as you can be very advantageous indeed.

Videos Help Raise Investment Capital

Ever heard of crowdfunding?

Sites like Kickstarter and Indiegogo give you a platform to appeal to the masses.

You pitch your idea, provide a timeline, and people (hopefully) make a donation to help you reach your goal. They’ll do this in exchange for an exclusive benefit of some kind.

So where does video come in?

Having a video on your page makes you far more investable (122% more investable, to be precise). This is because you’re giving a more honest, engaging pitch by taking the time to make a video about it.

Not only that–videos allow you to share your campaign across social channels in a very impactful way. You’re get marketing collateral for your money and pulling in more investors.

Video really is the future of marketing.

If you’re convinced, get in touch and see how our video marketing services can help you raise funds, gain notoriety and find your brand’s authentic voice.